Privacy & Cookie Policy

Updated: May 21, 2018

To comply with the Data Protection Act, we have a duty to tell you how we store the information we collect and how it is used. Any information you do submit will be stored securely and will never be passed on or sold to any third party.

This privacy policy explains how The Birch use any personal information we collect about you when you use this website. It also outlines how we use your personal information, should you choose to book with us.

Please note: The Birch, Woburn and The Black Horse, Ireland are both owned by Country Taverns Ltd and these policies are supported by this company.

1. What information do we collect about you?

We collect information about you when you fill in forms on our website or contact us by telephone, email or otherwise.

The information we collect may include:

  • your name, address, email address, phone number, personal description;
  • information relating to your proposed booking, including dietary requirements, celebration dates and need for disabled access.

With regard to each of your visits to our site we may automatically collect the following information using Google Analytics, if you consent to this using the cookie message that appears on every page.

  • Technical information, including the browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), services you viewed or searched for, page response times, download errors, length of visit to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page.

2. How will we use the information about you?

We collect information about you to:

  • provide you with any information, services or advice that you request from us;
  • notify you of any changes to your booking;
  • manage your account, process invoices and payments;
  • and, if you sign up to our newsletter, email you about up-coming events and promotion at The Birch, Woburn or Black Horse, Ireland.

The collection and use of personal information will always relate to a legitimate business requirement. A legitimate business requirement being an activity ‘which can reasonably be considered as fundamental to the efficient delivery of a service for which The Birch is responsible’ or ‘an activity which The Birch is legally obliged to undertake’.

3. Where do we store your information?

When Booking a Table:

The information we collect from you when you make a table booking, either through our website or via telephone, is stored on our booking server, Resdiary, which is password protected.

When Purchasing Gift Vouchers:

The information we collect from you to process the purchase of gift vouchers via our website is securely processed through our payment platform Stripe.  Your credit card details are not stored and are not made visible to and cannot be accessed by anyone working at The Birch or Country Taverns Ltd.  Your name, contact details and any personal requests you provide when purchasing gift vouchers through our website is sent via an email direct to The Birch, Woburn, so that we can process your order effectively.

When You Sign Up to Our Newsletter:

The information we collect when you sign up to our newsletter/marketing is stored on our database, Mailchimp, which is password protected and only accessed by the marketing team.

Please note, data transmitted via the internet (e.g. emails and online forms) may not be completely secure. We therefore cannot guarantee the security of information transmitted to our site and any transmission is at your own risk. We will endeavour to ensure strict procedures and security features will prevent any unauthorised access to information received by us.

We do not share your personal information with any third parties for marketing purposes.

4. How long do we retain your information?

Information collected via this website

We ensure personal information collected via our website is kept for no longer than is necessary. To find out more about Cookie retention, see section 7 Cookies.

Information collected for booking

We keep the information you supply when making your table reservation secure for use with future booking from yourself, unless you request otherwise.

Information collected for marketing usage

We keep your email and name secure on Mailchimp unless you request, via our website/newsletter, to unsubscribe.

If you have any queries or would like to have your information removed, please email:

5. Will we use your information for marketing?

We do not share any of your information with any third parties for marketing purposes.

On occasion, we would like to contact you about up-coming events and promotions that may be of interest or value to you. If you have consented to receive marketing from us, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing.

If you no longer wish to be contacted for marketing purposes, please email:

6. Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email:

or write to us at the following address.

The Birch
20 Newport Road
MK17 9HX

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

7. Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behavior information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

Cookies used on this site

The following are names of the cookies we currently use on this website. Each cookie includes a short description of what the cookie does and its expiry time.

Cookie Name Description Expiry
NID, CONSENT, ga, gat, gid These cookies are used to collect information about how visitors use our website and WordPress blog. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.
Read Google’s overview of privacy and safeguarding data
birch_analytics This cookie is used to remember a user’s choice about cookies on Where users have previously indicated a preference, that user’s preference will be stored in this cookie. 180 Days
csrftoken, rur, urlgen These cookies are used by Instagram API to bring in images from our Instagram feed, this does collect any personal data
wordfence_verifiedHuman This cookie is used by Wordfence – this manages site security preventing hacking and blocking access from suspicious IP addresses. 24 hours
wfvt_469931293 This cookie is used by Wordfence – this manages site security preventing hacking and blocking access from suspicious IP addresses. 30 mins

If you would like to update your cookie preferences, click the button below

8. Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

9. Children and privacy

Our website does not target, and is not intended to attract, children 15 years of age or under. The Birch (and in turn; Country Taverns Ltd) does not knowingly solicit personal information from children 15 years of age or under or send them requests for personal information.

10. Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 14th May 2018.

11. How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you: by email

or write to us at the following address.

The Birch
20 Newport Road
MK17 9HX

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